THE ROLE OF SOCIAL MEDIA IN DECI THE ROLE OF SOCIAL MEDIA IN DECISIONS PURCHASE RECORDING SERVICES THROUGH PRODUCT QUALITY AT KAMA RECORD
THE ROLE OF SOCIAL MEDIA IN DECISIONS PURCHASE RECORDING SERVICES THROUGH PRODUCT QUALITY AT KAMA RECORD
Abstract
This study aims to determine the role of social media on purchasing decisions through the quality of a product. This type of research used is quantitative research. The sample in this study were 60 respondents including consumers from Kama Record. The research subjects are consumers who have used Kama Record's services and the objects of this research are social media, purchasing decisions and product quality. Data were collected with secondary data, namely through books and journals and primary data, namely questionnaires and analyzed using variance-based structural equation modeling (Structural Equation Modeling-SEM) or Component-based SEM, commonly called Partial Least Square (PLS). The results of this study indicate that social media has a significant positive influence on purchasing decisions and the results of this study indicate that there is an influence of social media on purchasing decisions for recording services through product quality at Kama Record.
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Ghozali, Imam. 2018.Aplikasi Analisis Multivariate Dengan Program SPSS.Semarang: Universitas Diponegoro
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Hair, dkk. 2018. Multivariate Data Analysis Pearson International Edition. Edition 6. New Jersey
Jamilah. 2018. Pengaruh Kualitas Produk terhadap Keputusan Pembelian. Publikasi Ilmiah UMS.
Kerlinger. 2018. Asas-Asas Penelitian Behaviour. Edisi 3, Cetakan 7. Yogyakarta: Gadjah Mada University Press.
Kotler, P. & Keller, K.L. (2018), Manajemen Pemasaran Jilid I Edisi ke 12.
Kotler, Philip and Gary Armstrong. 2018. Prinsip-prinsip Pemasaran. Edisi 13.
Laksamana, Patria. 2018. Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia,s Banking
Lievrouw, L. (2021). Alternative and Activist New Media. Malden: MA-Polity Press.
Mayfield. 2018. What is Social Media?. London: iCrossing.
Meidiansyah, M. Y., Rachma, N., & Rahman, F. (2020). Pengaruh Kualitas Produk, Harga, Promosi Dan Kualitas Layanan Terhadap Keputusan Pembelian Produk Metro Media Lombok (Studi Kasus Pada Pelanggan Metro Media Lombok Di Lombok). E-Junal Riset Manajemen Produ Manajemen Fakultas Ekonomi Dan Bisnis Unisma, 09, 115.
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Pamungkas, dkk. 2019. Pengaruh Promosi Di Media Sosial dan Word of Mouth Terhadap Keputusan Pembelian (Studi Kasus Pada Kedai Bontacos, Jombang) Jurnal Komunikasi. Volume 10. Halaman 145-160.
Pane, E. (2019). Tingkat Adopsi Media Sosial Sebagai Sarana Pemasaran Produk Industri Kecil dan Menengah. Jurnal Penelitian dan Pengembangan Komunikasi dan Informatika, 5(1), 1-15.
Sadilah, E. (2018). Industri Kreatif Berbasis Ekonomi Kreatif. Jurnal Jantra, V(9), 720-728.
Schiffman, L & Kanuk, L. L. 2018. Perilaku Konsumen Edisi 7. Jakarta: Indeks.
Semuel, H. and Putra, R.S., 2018. Brand Experience, Brand Commitment, DanBrand Loyalty Pengguna App
Sigala. 2019. Information and Communication Technologies in Tourism. 309-22.
Strauss, J. & Frost, R. 2019. E-Marketing. Skripsi Saddle River, NJ.: Prentice Hall. Inc
Sugiyono. 2018. Metode Penelitian Bisnis: Pendekatan Kuantitatif, Kualitatif, Kombinasi, dan R&D. Bandung: CV Alfabeta.
Suharno. 2019. Marketing in Practice. Edisi pertama. Graha Ilmu, Yogyakarta.
Taprial, Varinder & Kanwar, Priya (2018). Understanding Social Media. Ventus Publishing. ISBN [978-87-
7681-992-7]
Thoyibie. 2018. Psikologi Sosial Media. Yogyakarta: ANDI.
Tjiptono, Fandy. 2018. Strategi Pemasaran, Edisi 4, Penerbit Andi, Yogyakarta
Volume 8 Issue 1.
Weber, L. 2018. Marketing to the Social Web: How Digital Customer Commu-
Widyaningrum, P. W. (2019). Peran Media Sosial sebagai Strategi Pemasaran pada Sewa Kostum Meiyu Aiko Malang. Jurnal Al Tijarah, 2(2), 230- 257.
Zarella, Dan. 2018. The Social Media Marketing Book. Oreilly Media. USA
Published
2024-06-17
How to Cite
SumertaO., & Luh De Erik Trisnawati. (2024). THE ROLE OF SOCIAL MEDIA IN DECI THE ROLE OF SOCIAL MEDIA IN DECISIONS PURCHASE RECORDING SERVICES THROUGH PRODUCT QUALITY AT KAMA RECORD. ARTHA SATYA DHARMA, 17(1). https://doi.org/10.55822/asd.v17i1.407
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