The Role of Consumer Behavior and Personal Selling in Determining Purchasing Decisions at Panji Teknik Stores
Abstract
This study aims to determine whether consumer behavior and personal selling influence purchasing decisions at Toko Panji Teknik. This research approach uses a quantitative method which collects data by using a questionnaire and measuring a Likert scale of 1-5 with a total of 75 respondents. The data analysis technique used is multiple linear regression with the SPSS (Statistical Package for the Social Sciences) version 2.5 method. The results obtained from this study are that Rational Motives have a positive and insignificant effect on purchasing decisions, the results for Emotional Motives and Personal Selling variables have a positive and significant effect on purchasing decisions at Panji Teknik Stores.
Downloads
References
Arismal Rezki, M., Retno Hapsari, D., Ekologi Manusia, F., Pertanian Bogor, I., & Departemen Sains Komunikasi dan Pengembangan Masyarakat, D. (2019). EFEKTIVITAS STRATEGI PROMOSI PRODUK KOPI LOKAL DI RUMAH KOPI RANIN The Effectiveness of Promotion Strategies in Local Coffee Products at Ranin Coffee House. 17(1), 38–54.
Cesariana, C., Juliansyah, F., & Fitriyani, R. (2022). Model Keputusan Pembelian Melalui Kepuasan Konsumen Pada Marketplace: Kualitas Produk Dan Kualitas Pelayanan (Literature Review Manajemen Pemasaran). Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(1), 211–224. https://doi.org/10.38035/jmpis.v3i1.867
Cholilawati, & Suliyanthini, D. (2021). Perubahan Perilaku Konsumen Selama Pandemi Covid-19. Equilibrium : Jurnal Pendidikan, 9(1), 18–24. https://journal.unismuh.ac.id/index.php/equilibrium/index
Ervandi, M. Z. (2021). Pengaruh Personal Selling Dan Direct Marketing Terhadap Keputusan Pembelian Pada Konsumen Thai Tea Di Surabaya. Performa, 6(2), 152–161. https://doi.org/10.37715/jp.v6i2.2075
Hakim, F. F. (2019). Pengaruh Motif Rasional dan Motif Emosional Terhadap Keputusan Pembelian Sepatu Sepak Bola Specs di Keanggotaan Persis Solo. 3, 473–482. https://doi.org/10.7868/s0026898417020173
M. Amir Nasution. (2019). Pengaruh Harga Dan Kualitas Produk Alat Kesehatan Terhadap Keputusan Pembelian Konsumen Pada Pt. Dyza Sejahtera Medan. Jurnal Warta Edisi 59.
Mustabesyirah. (2019). Pengaruh Motif Rasional dan Motif Emosional Terhadap Keputusan Pembelian (Studi Pada Konsumen Jilbab Zoya di Kota Makassar). Progress in Retinal and Eye Research, 561(3), S2–S3.
Nurhamidah, I. A. (2020). International Journal Administration , Business & Organization. International Journal Administration, Business & Organization, 1(3), 47–53.
Oka Astana, P. D. (2022). Analisis Keputusan Konsumen Berbelanja di Toko UD . Winmart. 15(2), 49–56.
Ramadhan, A. M., Maidani, Z., & Yuhanda, G. P. (2022). Analisis Pelaksanaan Personal Selling Di Gamacomm Bandung. ATRABIS: Jurnal Administrasi Bisnis (e-Journal), 8(2), 185–194.
Rumah.com. (2022). 12 Usaha Kecil Menengah (UKM) untuk Bisnis di Indonesia. https://www.rumah.com/panduan-properti/12-contoh-usaha-kecil-menengah-yang-bisa-ditiru-agar-cepat-punya-rumah-26015.
Vindya, Vira, M. (2022). PENGARUH MOTIF PEMBELIAN RASIONAL DAN EMOSIONAL TERHADAP KEPUTUSAN PEMBELIAN SKIN CARE PADA REMAJA PEREMPUAN DAN PEREMPUAN DEWASA. 2(2), 167–172.
Made, D. H. I., Gde, B. I., Made, S. U., & Wayan, M. Y. I. G. (2019). Cultural management of economic resistance in Bali Aga community village of Kecamatan banjar district Buleleng. Russian Journal of Agricultural and Socio-Economic Sciences, 93(9), 183-192.
Ningsih, L. K., Prastiwi, N. L. P. E. Y., & Ayuni, N. M. S. (2019). The Implementation of Organizational Culture Based on Tri Hita Karana in the Effort to Realize the Organizational Performance in PDAM Buleleng Regency. International Journal of Social Science and Business, 3(2), 77-85.
Ningsih, L. K., & Prastiwi, N. L. P. E. Y. (2019). Improving the Quality of Human Resources in Indigenous Village Institutions Through Work Culture Based on" Catur Marga" in Bali Aga Village, Buleleng Regency. International Journal of Social Science and Business, 3(3), 306-313.
Prastiwi, N. L. P. E. Y., Ningsih, L. K., & Rianita, N. M. (2018). The Application of Strategic Human Resource Practice Based on Tri Kaya Parisudha to Improve The Performance of Village Financial Institution Employees in Buleleng Regency. International Journal of Social Science and Business, 2(4), 245-250.
Budiasni, N. W. N., Ayuni, N. M. S., & Trisnadewi, N. K. A. (2019). The Implementation of Spiritual Capital Saab Mote Craftsmen: Study of The Hindu Teachings (Study of Saab Mote Craftsman in Nagasepaha Village, Buleleng). International Journal of Social Science and Business, 3(3), 336-340.
Ayuni, N. M. S., Gorda, A. A. N. E. S., & Budiasni, N. W. N. (2019). ORIENTASI KEWIRAUSAHAAN SAAB MOTE DESA NAGASEPAHA SEBAGAI PRODUK IKONIK. Jurnal Ilmiah Manajemen dan Bisnis, 4(1), 1-11.
Ayuni, N. M. S., & Budiasni, N. W. N. (2019). The Strategy of Bad Loans “Pang Pade Payu” in Village Credit Institution in Buleleng District. International Journal of Social Science and Business, 3(4), 542-548.
Budiasni, N. W. N., Ayuni, N. M. S., & Trisnadewi, N. K. A. (2020). Evaluasi Kinerja Keuangan pada Pengembangan Jaringan 4G PT. Telekomunikasi Indonesia di Singaraja. Jurnal Akuntansi Profesi, 11(1), 107-114.
Ayuni, N. M. S., & Budiasni, N. W. N. (2020). The Implementation of Profit Sharing at Lembaga Perkreditan Desa. International Journal of Social Science and Business, 4(3), 472-479.
Ayuni, N. M. S., & Budiasni, N. W. N. (2020). The Implementation of Profit Sharing at Lembaga Perkreditan Desa. International Journal of Social Science and Business, 4(3), 472-479.
Budiasni, N. W. N., & Ayuni, N. M. S. (2020). Transparency and Accountability Based on The Concept of “Pada Gelahang” Enhancing Village Financial Management. International Journal of Social Science and Business, 4(3), 501-508.
Nuryani, N. N. J. (2021). Triggers For Stock Prices In Manufacturing Companies In The Food and Beverages Sector On The Indonesia Stock Exchange. International Journal of Social Science and Business, 5(4), 468-474.
Home 
