Pengaruh Social Media Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Di Usaha Bibit Shindu Sedana

Mengetahui pengaruh social media marketing dan kualitas produk terhadap keputusan pembelian di usaha bibit shindu sedana

Abstract

 In the Shindu Sedana Seed Company, this research was carried out with a view to understanding the impact of social media advertising and product quality on purchasing decisions. A quantitative approach is used for the method. The collection of the data was carried out using a questionnaire distribution technique for respondents that were farmers' clients buying seeds from Shindu Sedana Seed and with a total of 67 respondents.  Analysis of the research data has been carried out from the SPSS Statistics Package for Social Sciences, PASW 18, version. Multiple linear regression analysis was used to analyse this study. In contrast to the product quality variable, the results of the hypothesis test show that social media advertising has a positive and significant influence on purchasing decisions. Product quality has no positive impact on the business of Shindu Sedana Seeds, but is not a major factor for purchasing decisions.