Pembinaan Strategi Pemasaran dan Pengelolaan Persediaan Bahan Baku pada UMKM Paon Olivia Seririt:

Putu Eka Nopiyani; Riana Dewi Kartika; Kadek Risma; Ni Made Wulan Sari Sanjaya

doi:10.55822/absd.v3i1.628

Putu Eka Nopiyani Sekolah Tinggi Ilmu Ekonomi Satya Dharma
Riana Dewi Kartika SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA
Kadek Risma SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA
Ni Made Wulan Sari Sanjaya SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA

DOI: https://doi.org/10.55822/absd.v3i1.628

Keywords: Paon Olivia Seririt, Strategi pemasaran, STP Marketing.

Abstract

Paon Olivia Seririt, a restaurant in Buleleng Regency, contributes to the growth of MSMEs, which significantly support the local economy. However, the restaurant faces challenges in marketing and raw material inventory. This activity aims to identify issues and propose strategic solutions through the STP Marketing approach and marketing mix. Marketing strategies are designed to enhance competitiveness through market segmentation, target market, and market positioning. Additionally, more effective raw material inventory management is suggested to ensure operational continuity. These solutions are expected to improve Paon Olivia Seririt's competitiveness in the highly competitive culinary industry.Paon Olivia Seririt, Strategi pemasaran, STP Marketing.

Pembinaan Strategi Pemasaran dan Pengelolaan Persediaan Bahan Baku pada UMKM Paon Olivia Seririt

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Abstract