Transformasi Pemasaran UMKM UD Mulawarman: Meningkatkan Daya Saing Melalui Media Sosial

Ni Luh Nurkariani; , I Gusti Made Oka Astana; Ni Luh Eka Ayu Permoni; Gusti Putu Eka Kusuma; Komang Sriasih

doi:10.55822/absd.v3i1.625

Ni Luh Nurkariani SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA
, I Gusti Made Oka Astana SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA
Ni Luh Eka Ayu Permoni SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA
Gusti Putu Eka Kusuma SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA
Komang Sriasih SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA

DOI: https://doi.org/10.55822/absd.v3i1.625

Keywords: Digital Marketing, Social Media, SMEs (Small and Medium Enterprises), Competitiveness, Marketing Strategy

Abstract

This study aims to implement digital marketing strategies through social media to enhance the competitiveness of UMKM UD Mulawarman, which operates in the sale of building materials. Digital marketing using social media platforms such as Facebook, Instagram, and WhatsApp was applied to introduce products and increase sales. The methods used in this community service project include discussions, mentoring, practical training, and direct implementation through online marketing. The results of this community service activity show that the business owner began to understand the importance of digital marketing and social media as effective tools to reach a broader market. Additionally, the use of social media proved to attract new customers and facilitate transactions. The efficient organization of the business space and excellent customer service, both offline and online, also improved customer comfort and operational efficiency. Therefore, the implementation of digital marketing strategies at UD Mulawarman has successfully enhanced the business’s competitiveness and expanded its market reach.