Pengembangan Strategi Promosi UMKM: Studi Kasus pada UD.Kharisma Produsen Kue Tradisional

Ni Luh Nurkariani; Ni Luh Eka Ayu Permoni; Putu Nanda Angelina Juli

doi:10.55822/absd.v2i2.600

Ni Luh Nurkariani SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA
Ni Luh Eka Ayu Permoni SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA
Putu Nanda Angelina Juli SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA

DOI: https://doi.org/10.55822/absd.v2i2.600

Keywords: Promotional Strategy, UMKM, Conventional Promotion, Marketing Optimization.

Abstract

This study aims to analyze and enhance the promotional strategies of UD.Kharisma, a traditional cake producer specializing in Pie Susu and Kue Sabit in Buleleng Regency. The research employs a case study approach, collecting data through interviews, observations, and documentation. The findings indicate that promotional strategies remain limited to conventional methods, resulting in suboptimal outcomes. Solutions implemented include optimizing social media platforms (Instagram, Facebook, WhatsApp Business), creating logos, brochures, banners, and conducting digital marketing training. In conclusion, an integrated promotional strategy using social media and print media effectively expands market reach and enhances the competitiveness of UD.Kharisma.