Pemanfaatan Brosur Sebagai Media Promosi Wisata Spiritual Pura Tirta Empul Apuan Bangli

Abstract

The spiritual tourism of Tirta Empul Apuan Bangli Temple has great potential, but limited promotions result in low tourist visits. As a religious destination rich in culture, Tirta Empul Apuan Temple needs to be encouraged to be better known through an effective promotional strategy. One way that can be done is by using print media, such as brochures, which can provide brief but interesting information for visitors. This service activity aims to develop brochures as informative promotional media using the ADDIE (Analysis, Design, Development, Implementation, Evaluation) method. At the analysis stage, the identification of appropriate promotional needs is carried out, followed by the design and development of a brochure that includes elements relevant to the characteristics of Tirta Empul Apuan Temple. The implementation of the brochure is carried out by distribution in strategic locations, both in physical and digital form. The evaluation showed that this brochure was effective in increasing tourist awareness about Tirta Empul Apuan Temple, as evidenced by the increase in the number of visits after the distribution of the brochure. These results show that the use of brochures as a promotional medium has succeeded in attracting more visitors, both directly and through digital platforms, thus supporting the growth of the spiritual tourism sector in Bali.