POTENSI KINERJA UMKM DIUD DUPA JULUNGWANGI

Ni Nyoman Juli Nuryani; Anak Agung Ngurah Oka Suryadinatha Gorda; Ni Kadek Trisna Ayu Absari

doi:10.55822/absd.v2i2.591

Ni Nyoman Juli Nuryani SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA
Anak Agung Ngurah Oka Suryadinatha Gorda Universitas Pendidikan Nasional
Ni Kadek Trisna Ayu Absari SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA

DOI: https://doi.org/10.55822/absd.v2i2.591

Keywords: Finance, Marketing

Abstract

With the potential of large human resources and a wide marketing area, it is very possible for incense UMKM to be developed as one of the UMKM that can reduce the unemployment rate and increase employment. Incense MSMEs are a factor of strength and weakness of UMKM themselves. The quality of incense can also be determined from different colors, raw materials, production processes, sizes, weights, and packaging of incense. UD Julungwangi Incense is one of the businesses that produces and sells various types of incense, several worship tools, and several other accessories such as jade necklaces, bracelets, etc., where this business conducts the marketing process directly to customers.