Penggunaan BNI Mobile Banking terhadap kemudahan transaksi nasabah PT Bank Negara Indonesia

Abstract

The development of information technology has brought significant changes in various aspects of life, including the banking sector. One of the most popular advancements is through mobile applications that provide broad access to banking services for the public. In this community service project, we aim to enhance the digitization of banking transactions among the community, specifically for customers of Bank BNI at the Gatot Subroto Sub-Branch Office. The increase in transaction volume through BNI's E-Channel services, particularly BNI Mobile Banking, involves various staff members of BNI KCP Gatot Subroto, such as the BNI Digital Assistant, who redirect customers intending to transact at the teller or customer service to BNI Mobile Banking services. Transactions that can be redirected through BNI Mobile Banking include opening new accounts, paying taxes, creating deposits, making credit card purchases, and payments. As a result of these redirection efforts, the number of queues at the teller and customer service has decreased, leading to increased time efficiency. Additionally, banking transactions have become more
convenient for customers, as they no longer need to queue and visit Bank BNI directly, considering that not all areas have BNI branch offices