PENDAMPINGAN USAHA RUMAHAN DALAM PENINGKATAN PEREKONOMIAN KELUARGA

Abstract

A home business is one of the businesses that deserves assistance so that it can become an alternative in helping to improve the family's economy. Some of the problems that home business owners often face include a small market share and the marketing process, promotion process, business registration and financial management in home businesses. These problems often occur due to a lack of understanding and information possessed by business actors. So there is a need for assistance in the field of entrepreneurship to solve some of these problems, one of which is assistance for home businesses so that they can help the family economy. Mentoring was carried out online and was attended by 2 participants from home business actors. The overview activity will be held on February 20 2024 at 13.00 WIB, while the mentoring activity will be held on February 25 2024 at 13.00 WIB. The material presented during the mentoring process focuses on the marketing process, promotions and the benefits obtained if business actors have carried out appropriate promotions for their businesses. The implementation of the mentoring went well and business actors became more aware of the process of carrying out promotions using social media. To provide maximum assistance, it is necessary to provide assistance in other matters besides business registration, such as branding, copywriting, and IPR (Intellectual Property Rights) registration for business actors so that they can develop further.