Upaya Pelatihan Berbasis Digital Marketing Dalam Mendukung  Pemasaran Produk UMKM Lukisan Wayang Kaca Desa  Nagasepaha

Ni Made Sri Ayuni; Ni Nyoman Nathania Vighnasvari; Komang Ayu Parwati; Ni Wayan Novi Budiasni

doi:10.55822/absd.v1i2.457

Ni Made Sri Ayuni Sekolah Tinggi Ilmu Ekonomi Satya Dharma
Ni Nyoman Nathania Vighnasvari Sekolah Tinggi Ilmu Ekonomi Satya Dharma
Komang Ayu Parwati Sekolah Tinggi Ilmu Ekonomi Satya Dharma
Ni Wayan Novi Budiasni Sekolah Tinggi Ilmu Ekonomi Satya Dharma

DOI: https://doi.org/10.55822/absd.v1i2.457

Keywords: Glass Puppet Painting MSMEs, Training, Digital Marketing.

Abstract

Nagasepaha Village is one of the villages located in North Bali with the majority of people who pursue
businesses in the arts and crafts, one of which is Glass Puppet Painting MSMEs. Seeing the lack of
understanding of business actors towards the use of technology has an impact on product marketing so that
this painting has not been recognized by the wider community. The author uses a location survey method
to find out the condition of the business place and direct interviews with business owners to find out the
problems faced. The information obtained will be used as a reference to find solutions to the problems faced
while running the business. Based on the problems faced, the author conducts digital marketing training
efforts for business actors so that the target market for Glass Puppet Paintings is wider and income
increases.