Pentingnya Penggunaan Media Social Dalam Pemasaran Produk Di UMKM Bu Mona Craft ( Cenigan Bali )

I Gusti Made Oka Astana; Putu Yunita Pratiwi; Komang Sintha Tri Utami

doi:10.55822/absd.v1i2.444

I Gusti Made Oka Astana Sekolah Tingg Ilmu Ekonomi Satya Dharma Singaraja
Putu Yunita Pratiwi Sekolah Tinggi Ilmu Ekonomi Satya Dharma Singaraja
Komang Sintha Tri Utami Sekolah Tingg Ilmu Ekonomi Satya Dharma Singaraja

DOI: https://doi.org/10.55822/absd.v1i2.444

Keywords: Traditions, culture, handicraft, interesting, generation.

Abstract

Community Service is an activity that aims to help certain communities in several activities without expecting rewards in any form. Nagasepaha Village is a village located in Buleleng District, Buleleng Regency, Bali, Nagasepaha Village has various traditions, cultures and handicrafts that are very interesting to study. We chose the craft center as a place for us to do Community Service. The crafts in Nagasepaha Village are hereditary from year to year, as well as from generation to generation. From the above data, we chose to conduct community service in one of the lamak and tatakan dulang craftsmen located in Dajan Margi Hamlet, Nagasepaha Village, Buleleng Regency, Bali. The UMKM that we chose is Mrs. Mona Craft UMKM (Cenigan Bali). The methodology used in this service is 2 starting from preparation to implementation. It was found that social media is very important to support the success of a business.